A Solid Foundation
Some 35 years ago, two “twenty-something” brothers named McLaughlin -- fueled by their passion for great style in good taste and flush with seed money from some ventures into historic Brooklyn brownstone renovation –- decided to build a very different kind of house. The brothers’ dream was a clothing establishment designed to present their take on classic American sportswear and accessories in elegantly comfortable surroundings. And to make their version of Saturday shopping, they looked to site their first shop on a stretch of Manhattan’s Upper East Side that was home to a pair of “the post-Ivy League set’s” favorite watering holes.
A Well-Bred Legacy
To distill their proprietary sense of style to its essence, the brothers McLaughlin tapped into the zeitgeist of America’s golden eras from The Jazz Age to Camelot. Focusing their vision on a rich tapestry of iconic American classics. And re-imagining the fundamentals to create a look (and brand) uniquely their own…
The J.McLaughlin design ethos is rooted in tradition, yet always current and reflective of how the customer lives and travels today. The resulting look is more about style than fashion: straightforward, unpretentious, devoid of the superfluous. Silhouettes are timeless with a certain sense of the familiar albeit nuanced with a keen attention to fit and detail. Quality of materials and workmanship is paramount as is the assurance of good value and good taste. Confidently understated, the only visible logo is the customer’s initials if he or she chooses to monogram.
A Particular Point of View
Color (in multiples) is key. The palette is grounded by trademark J.McLaughlin blue with its complements filtered through a very particular lens. Pattern (be it print, embroidered or woven) is equally sophisticated with signature J.McLaughlin character: influenced by the past, yet refreshed with a keen eye for proportion…and an occasional healthy dollop of wit.
A Sense of Place
The J.McLaughlin sensibility is influenced by where our customer lives and/or plays. And our stores are located and designed with that in mind. Be it on Madison Avenue or Main Street, each store makes its presence known with a whisper not a shout. Residential in feel and reflective of their surroundings, the stores evoke a comfortable sense of always having been there. While at the same time, their inimitable bespoke (no two stores are alike) décor encourages our customers to linger awhile and browse. That same sense of familiarity and invitation to spend some time exploring extends to J.McLaughlin.com.